Fundamentals (Part Deux) To follow up on Part 1 of this series on Fundamental Analysis tools, throughout this post I’ll touch on Return on Assets (ROA), Return on Equity (ROE) & Return on Total Capital (ROTC) & explain their importance along with how to use these measurement tools. If you haven’t checked out the first part of this series, I’d definitely recommend it prior to jumping into this post. A couple terms to be familiar with […]